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Under New Management

Exciting news at Upstream 360! Mike Thomas has acquired ownership and assumed CEO responsibilities from Neal Morris, who founded our company 19 years ago. For the past four years, Mike has served as Upstream 360’s Chief Innovation Officer and has been deeply involved with strategic direction of the business. You may be wondering, “What’s going to […]

Finding Music in Crisis

While quarantined at home these past several weeks, my fifteen-year old daughter taught herself to play the ukulele.  She hadn’t planned to learn a new instrument this spring.  Honestly, it was the furthest thing from her mind.  She had planned to be spending most of the spring playing softball, starting at catcher for her varsity softball team.  She had […]

The End of Skywalker. The Rise of Baby Yoda.

The end of the Skywalker Saga.  A story that has been a massive part of my life since the earliest days of my childhood came to an end last night.  As I sat in a theater packed with three generations of family and friends, we travelled one more time to a galaxy far, far away and immersed […]

Jedi Research Tricks

May the Fourth be with You. The first time that I heard these words, now synonymous with “Star Wars Day”, was about 10 years ago.  My brother-in-law posted the phrase on Facebook, and I recall admiring how clever he was for the play on Jedi words.  And as the years went on, the phrase came to my ears […]

The Art of Writing Advertising Claims

Over the years, I’ve learned that I have some unusual pairings of skills.  I am a math nerd and a writer.  An engineer and a marketer.  An ideator and editor.  Beyond enabling me to be a pun guy at parties, these complementary divergent skills have also helped me immensely in the art of writing advertising claims.  Finding ways to sell the […]


I watched my kids wander through Diagon Alley, and it was clear that they had been transported to another world.  Every ride, every storefront, every detail at Universal Studio’s Wizarding World of Harry Potter had been meticulously crafted to create more than a theme park—the words from J.K. Rowling’s pages had wondrously come to life.   As […]

The Many Benefits of “Single-Tasking”

It has been a year since I last published a blog post.  A year. As an author, an innovator, and a marketer, it feels almost unfathomable that I could have let this much time pass since last throwing words against the digital canvas.   Yes, I’ve been busy. At work, 2018 was an unprecedented year in developing new business, […]

The Art of Collaborative Creative

  Over the past few years, I’ve had a growing passion for writing. As a guy who spent most of my early years labeled as the “math nerd” (which, to be fair, is still a fairly accurate descriptor), I have truly enjoyed stepping out of the numbers as a blogger and the published author of […]

kNOw Sweat. The Six Word Story.

Throughout the month of November, our team at Upstream 360 has helped to support the inaugural Hyperhidrosis Awareness Month. Hyperhidrosis is a debilitating disease in which the body’s mechanism for cooling itself is overactive — so overactive that sufferers may sweat uncontrollably, often four or five times more than is necessary. This disease impacts nearly […]